menu

Interactive Cinema Puts Your Tweets On The Big Screen

Interactive Cinema Puts Your Tweets On The Big Screen
Advertising

A Venezuelan movie chain has been testing out a social way to watch films

Emma Hutchings
  • 20 april 2017

While many people frown upon those who get their phones out during a movie, the Venezuelan cinema chain Cinex has tested out a new system that caters for this crowd. At a recent screening of the Venezuelan film The Worst Man on Earth, the audience was invited to send tweets with the hashtag #SocialMovieCinex, which appeared on the big screen in a sidebar right beside the movie.

The interactive cinema experiment offers an interactive way to watch a film and hones in on the dual screen experience, with live discussions taking place and cinemagoers sharing their thoughts on what’s happening.

You can check it out in the video below:

Cinex Venezuela

+advertising
+cinema
+Cinex
+Cinex Venezuela
+Entertainment
+Interactive Cinema
+Latin America
+retail
+venezuela

More in Entertainment

Entertainment

Bang & Olufsen Is Selling A David Lynch-Inspired Speaker

The director signed and numbered each of the 30 limited edition speakers made available to the public

17 October 2017
Entertainment

Come Back From The Dead This Halloween At VR World

We caught up with VR World's Leo Tsimmer and Jessica Gray to discuss how VR empowers storytellers to deliver messages in incredibly powerful ways

17 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

At PSFK 2017, Studio Industries CEO Mike Lee teleported us in a time machine to the grocery store of the future, where experiences will reign over products

September 27, 2017
No search results found.