A Venezuelan movie chain has been testing out a social way to watch films

While many people frown upon those who get their phones out during a movie, the Venezuelan cinema chain Cinex has tested out a new system that caters for this crowd. At a recent screening of the Venezuelan film The Worst Man on Earth, the audience was invited to send tweets with the hashtag #SocialMovieCinex, which appeared on the big screen in a sidebar right beside the movie.

The interactive cinema experiment offers an interactive way to watch a film and hones in on the dual screen experience, with live discussions taking place and cinemagoers sharing their thoughts on what's happening.

You can check it out in the video below:

Cinex Venezuela

While many people frown upon those who get their phones out during a movie, the Venezuelan cinema chain Cinex has tested out a new system that caters for this crowd. At a recent screening of the Venezuelan film The Worst Man on Earth, the audience was invited to send tweets with the hashtag #SocialMovieCinex, which appeared on the big screen in a sidebar right beside the movie.

The interactive cinema experiment offers an interactive way to watch a film and hones in on the dual screen experience, with live discussions taking place and cinemagoers sharing their thoughts on what's happening.