Interactive Cinema Puts Your Tweets On The Big Screen
A Venezuelan movie chain has been testing out a social way to watch films
While many people frown upon those who get their phones out during a movie, the Venezuelan cinema chain Cinex has tested out a new system that caters for this crowd. At a recent screening of the Venezuelan film The Worst Man on Earth, the audience was invited to send tweets with the hashtag #SocialMovieCinex, which appeared on the big screen in a sidebar right beside the movie.
The interactive cinema experiment offers an interactive way to watch a film and hones in on the dual screen experience, with live discussions taking place and cinemagoers sharing their thoughts on what’s happening.
You can check it out in the video below:
Before you start filling up your calendars with conferences to spark your business innovation and personal growth this year, add CXI 2018 conference to your wish list! For its 12th year running, PSFK is hosting an intimate conference where emerging pioneers and established experts will take the stage to discuss all things innovation around the new consumer experience.
Tim Rodgers is the Co-Founder and CPO of SHOPTHAT, a company focused on making shopping for beauty products much easier by allowing consumers to easily discover, curate and purchase products via the Web and Facebook Messenger. Tim is also the Founder of rehab, an award winning technology company focussed on creating brand services through messaging, voice and AR.
Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers