The mobile poster for the London music festival Oto Nové Swiss lets users create their own songs by touching different parts of the design

As music and technology evolves, so does the advertising—case in point, the digital poster designed for phones by Oto Nové Swiss of Studio Feixen. By taping on different places on the poster, users can create their own music while learning about the three day music festival in London. Composer Jannik Giger created all of the different sounds, some of which interact differently as new parts are taped.

The point was to make the advertising of the event interactive, to draw music lovers in with a new concept. “For us, it was clear that we wanted to design something that stretches the borders of what you usually see these days. We think there’s a lot to do in the area of interaction, animation and graphic design. And especially when it comes to moving typography.” Felix of Studio Feixen tells It’s Nice That.

Watch the poster in action below:

Oto Nové Swiss | Studio Feizen

As music and technology evolves, so does the advertising—case in point, the digital poster designed for phones by Oto Nové Swiss of Studio Feixen. By taping on different places on the poster, users can create their own music while learning about the three day music festival in London. Composer Jannik Giger created all of the different sounds, some of which interact differently as new parts are taped.

The point was to make the advertising of the event interactive, to draw music lovers in with a new concept. “For us, it was clear that we wanted to design something that stretches the borders of what you usually see these days. We think there’s a lot to do in the area of interaction, animation and graphic design. And especially when it comes to moving typography.” Felix of Studio Feixen tells It’s Nice That.