Italian Eyewear Startup Offers Paper Glasses As A Try-On Service
Eyewear retailers have been sending frames to try on for years, but Quattrocento's paper concept makes the whole process cheaper and faster
The Italian eyewear startup Quattrocento is making online shopping for a new pair of glasses a lot more efficient. With their new “paper try-on” service costumers can receive different paper cut-outs of models they can try on at home before making their purchase.
Eyewear retailers have been sending frames to try on for years, but this paper concept makes the whole process cheaper for the company, who saves lots on inventory and extra stock, as well as faster.
The company offers clients up to 5 paper replicas of their chosen frames, delivery is free since it only costs the company a stamp. The concept does have its drawbacks, a paper model is not the same as the real thing—and it’s more to see how the frame fits rather than how it looks.
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Melissa Gonzalez is the CEO and Founder of The Lionesque Group, which has produced over 100 pop-up retail experiences in New York City, LA, Austin, Puerto Rico and The Hamptons. The Lionesque Group guides clients throughout the entire lifecycle of the pop-up experience. Melissa is a regular guest on ABC News Radio where she discusses retail and marketing trends. She is also the author of The Pop-Up Paradigm: Building Human Connections in a Digital Age.