The 'Build Amazing' campaign hopes to inspire children to think creatively

When LEGO brought together a group of children and tasked them to create something that could fly using the building bricks, they imagined a cloud that rains candy. This idea was then turned into reality by students from the School of Aeronautical Engineering at Singapore Polytechnic. The future engineers built a remote-controlled LEGO drone covered in cotton wool and rainbow LEDs with a hatch for releasing the candy and making it rain down on those below.

This creation is part of LEGO’s ‘Build Amazing’ campaign, which is rolling out across India, Indonesia, Thailand, Vietnam, and the Philippines. The year-long campaign reflects the brand’s commitment to inspire children to think creatively and unleash their future potential for success.

LEGO said in a press release:

“As the brand that has the spirit of building at the heart of its DNA, we embarked on a platform to build belief in creativity and its immense potential for impacting the future of a child’s success in the world… By taking what kids built as a blueprint, we brought their imagination to life so as to build what’s most important – the belief of parents in the vast future potential of creative play. Through the Build Amazing video, we strive to highlight the importance of creativity through creative play – for a greater purpose of impacting kids’ futures so as to unlock their potential to become great at whatever they choose to be.”

You can check out the creation of the candy cloud in the video below:

LEGO

When LEGO brought together a group of children and tasked them to create something that could fly using the building bricks, they imagined a cloud that rains candy. This idea was then turned into reality by students from the School of Aeronautical Engineering at Singapore Polytechnic. The future engineers built a remote-controlled LEGO drone covered in cotton wool and rainbow LEDs with a hatch for releasing the candy and making it rain down on those below.

This creation is part of LEGO’s ‘Build Amazing’ campaign, which is rolling out across India, Indonesia, Thailand, Vietnam, and the Philippines. The year-long campaign reflects the brand’s commitment to inspire children to think creatively and unleash their future potential for success.