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London Bars Fight Sexual Assault With An Empowering Poster

London Bars Fight Sexual Assault With An Empowering Poster
Advertising

The design focuses on providing people with simple and easy advice to avoid negative situations

Jiwon Kim
  • 7 april 2017

Most, if not all women, can recall at least one story about an uncomfortable encounter with the opposite gender. Recognizing that these encounters can lead to sexual harassment and assault, a bar in London took action by creating one simple poster. Posted up in the women’s restroom, it provides an easy step to avoid terrible situations. As part of the #NoMore campaign, the posters asks a series of questions and then states, “If you go to the bar and ask for ‘Angela,’ the bar staff will know you need help getting out of your situation and will call you a taxi or help you out discreetly—without too much fuss.”

This campaign is exemplary because assistance is offered in a discreet manner. It is easy for anyone to feel paralyzed in threatening situations but this subtle cry for help is an easy step to take. Beyond placing this clever poster at a local bar, the Lincolnshire County has a wider mission to end sexual assault by changing societal beliefs and norms while empowering victims. Hopefully the rest of the world will follow suit.

#NoMore Campaign

+advertising
+bar
+Europe
+Food
+london
+london bar
+Poster
+sexual assault
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