London Gallery Explores The History Of Selfies
The Saatchi Gallery has a new display where visitors can see how selfies have evolved throughout the past five centuries
Though the first known use of selfie was in 2002, humans have done similar works of self photography for years. The Saatchi Gallery in London displays this with their newest exhibit called “From Selfie to Self-Expression”, where visitors can learn about the different ways humans have captured self portraits throughout history.
The walkthrough has numerous big names, such as Rembrandt, Van Gogh, and Picasso. Throughout the exhibit, the old artwork have digital screens nearby where visitors can choose to ‘like’ the pieces, similar to the modern method of showing interest in a social media post. One of the artists behind the work, Rafael Lozano-Hemmer, raises the question of security with so many individuals posting their photographs freely on the internet for all to see.
The Saatchi Gallery will leave the exhibit on display until the end of May 2017.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.