PSFK’s Beauty Debrief explores how brands can build higher brand engagement by perfecting personalization

Over the past few years, consumers have become more knowledgeable and aware about the beauty industry, the products they produce and the ingredients involved. The role that the beauty brands play is shifting from being product creators, service providers and retail outlets, to companies that are able to provide custom-made products, better tailoring the shopper experience or coaching customers through ownership and a routine.

We explore these shifts in our new Beauty Debrief, which explores industry trends, actionable strategies and expert insights for navigating this changing landscape.

This chart demonstrates how top and upcoming beauty brands are personalizing shopping experience, tailoring beauty routines and customizing products. While many stick to their established area of expertise, some of the most prominent and affluent brands have learned to blend multiple channels of personalization to create an ecosystem of the hyper-customized products and services that help shoppers find the perfect match of products, retail experiences and ownership lifecycle.

PSFK’s Beauty Debrief reveals how brands and retailers can build better products and deliver a more personalized experience to customers. Download the full report here, or request a presentation at your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today.

Over the past few years, consumers have become more knowledgeable and aware about the beauty industry, the products they produce and the ingredients involved. The role that the beauty brands play is shifting from being product creators, service providers and retail outlets, to companies that are able to provide custom-made products, better tailoring the shopper experience or coaching customers through ownership and a routine.

We explore these shifts in our new Beauty Debrief, which explores industry trends, actionable strategies and expert insights for navigating this changing landscape.