Austrian startup proves that sometimes less is more, even when it comes to smart gear

When wearable’s manufacturers are trying to outcompete each other with packing more and more functions and processing power into increasingly smaller devices, Vienna-based company What? Watch decide to take a different route. Instead of adding more bling, they designed their new minimalist smartwatch to only have one app.

The Calendar Watch simply syncs with your digital calendar and displays the information about your meetings and free time in a pie-chart form. Dark segments symbolize appointments, whereas the lighter ones indicate free time, allowing you to see your schedule anytime: and that's all. The watch doesn't bog the user down with any additional features. 

The app updates in the background to spot any calendar changes and to update your wrist watch accordingly. In addition, the watch automatically updates to the correct time zone, a feature especially useful to all the digital nomads.
Users can switch between two display modes: the Flexible and the Fixed. Flexible mode always shows the next 12 hours from the hour hand, and is updated every 15 minutes. The fixed mode, on the other hand, is fixed for a 12 hours period and switches when the time is up. It’s up to the user to decide which exact time frame they want to see.

With limited functionality comes a longer battery life. Calendar Watch can go up to two months without charging. The watch can store up to 48 hours and can vibrate to notify users about any upcoming appointments.

The watch retails for 299 euros and can be purchased through the company’s website.

What? Watch

When wearable’s manufacturers are trying to outcompete each other with packing more and more functions and processing power into increasingly smaller devices, Vienna-based company What? Watch decide to take a different route. Instead of adding more bling, they designed their new minimalist smartwatch to only have one app.

The Calendar Watch simply syncs with your digital calendar and displays the information about your meetings and free time in a pie-chart form. Dark segments symbolize appointments, whereas the lighter ones indicate free time, allowing you to see your schedule anytime: and that's all. The watch doesn't bog the user down with any additional features.