menu

Nike Creates Spoof Ads For Its Own Signature Shoe

Nike Creates Spoof Ads For Its Own Signature Shoe
Advertising

The athletic brand has created a series of satirical advertisements in celebration of the anniversary of the Air Max 1

Sara Roncero-Menendez
  • 10 april 2017

Often times, when a company comes out with a viral marketing campaign, other companies try to get some of the momentum by creating their own spoof ads. Not to be outdone, Nike created spoofs of its own signature product on the 30th anniversary of the Air Max 1. The ads include an RC model, complete with remote control, a model designed to act as a flowerpot, and a model that was soaked in tomato sauce. Each of the ads is clearly satirical, with a professionally-designed edge, thanks to artists Ava Nirui and Alex Lee.

“Ava and I share a sense of dark humor—and a commitment to not taking anything too seriously,” Lee told Dazed. “After all, when you boil it down to its elements, it’s a bunch of Nike sneakers. Even when working on the fake ads, we wanted to keep things punchy and fun, like classic Air Max ads.”

airmaxspoof2.jpg

airmaxspoof3.jpg Spoof Ads

airmaxspoof4.jpg

Nike

+advertising
+Fashion
+nike
+shoes

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.