Nissan Is Building An SUV Specifically For Dog Owners
The vehicle would include a built-in shower and blow dryer, among other features
The vehicle would incorporate a shower and blow dryer, as well as a dog treat dispenser, “wipe-clean leather” to line the cargo bay and a ramp to make it easier for dogs to enter and exit the car. A camera that allows a passenger to easily keep tabs on a dog in the backseat might even give the driver enough time to pull over if it looks like the pup is about to get car sick.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
A talk from Scott Bedbury at PSFK 2017 stresses the importance of transparency in a country that has fallen prey to “alternative facts”