Why This Open-Source Twitter Competitor Is Growing Like Crazy

Why This Open-Source Twitter Competitor Is Growing Like Crazy
Retail

Mastodon built upon the Twitter idea (and interface), but added a few key options that people on Twitter have been asking for

Leo Lutero
  • 24 april 2017

Mastodon.social looks exactly like Twitter. Spare a few differences, it’s nothing less of a knock-off. The color even rips offs from earlier iterations of the microblogging platform. Mastodon, which adopts an evolutionary elephant ancestor for a logo, explains it’s against the commercialization and monopolization of the way humans interact. Like any hit service, the service now blocks new sign-ups after it was first overwhelmed by the demand.

According to a report on The Verge, the sign-ups swelled by over 70 percent in just 48 hours. This raised the total number of users to over 40,000. Ironically, it’s tweets about the platform that spread the word about the open-source social network.

Mastodon.social built upon the Twitter idea (and interface) but added a few options people on Twitter want. Tweets (or twoots, whatever the counterpart is) are limited to 500 characters instead of 140 on Mastodon. The timelines are also chronological instead of Twitter’s algorithm-determined line-up. Just like the minimalist Facebook-alternative Ello, Mastodon also declares its dislike for ads.

mastodon.social photo 2

The launch and popularity of Mastodon serves as a bad reminder for Twitter who has its own demons to deal with. The company has been in the spotlight for its frequent crisis with balancing its identity and becoming mainstream. In an article published on Wired, 2017 is Twitter’s chance to either make it work or, sadly, fold. From the rampant harassment on the platform to the slowing rise in the number of users, Twitter has to learn fast how to appeal to more people without losing its existing user base.

In addition to revealing the cracks in the foundation of the social network, Mastodon is a testament to the rising public distrust over the role of social media. To what extent can they skew the way communicate for its own business agenda?

For those interested in trying out Mastodon’s service, you can sign up on different “instances,” or servers for the open-source platform.

Mastodon


LEAD PHOTO: Maryland GovPics | CC | Image altered

Mastodon.social looks exactly like Twitter. Spare a few differences, it’s nothing less of a knock-off. The color even rips offs from earlier iterations of the microblogging platform. Mastodon, which adopts an evolutionary elephant ancestor for a logo, explains it’s against the commercialization and monopolization of the way humans interact. Like any hit service, the service now blocks new sign-ups after it was first overwhelmed by the demand.

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+Twitter

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