Our Food Debrief explores how the grocery industry is revolutionizing the shopping experience by better meeting customers’ evolving needs and expectations
We are pleased to launch our latest report, The Food Debrief, which uncovers how grocery retailers are focusing on providing a new level of proactive convenience to their consumers, and how those changes are creating shifts throughout the retail industry and beyond. Download the full report now!
With a growing arsenal of assistive technology at their disposal—AI, IoT, conversational interfaces—consumers are evolving their expectations from brands and retailers. They live in a world that doesn’t just respond to their needs, but predicts them; it doesn’t just deliver products, but fine-tunes delivery to their schedule. They no longer find it convenient to simply ‘get in and out’ of a store quickly; they expect retailers to actively remove the steps or effort along the entire purchase path, from product discovery, to payment, to delivery—without sacrificing quality.
In the food and grocery landscape, convenience is not only a key driver for loyalty and conversion, but also an opportunity area for brands to create a full-circle relationship with shoppers. By learning and anticipating shopper needs, guiding them in-store and condensing checkout and delivery, grocers are reducing barriers to purchase and encouraging a long term, frictionless relationship—offering lessons for all retailers along the way.
PSFK’s Food Debrief explores how grocery retailers are revolutionizing proactive and responsive convenience for their customers, setting a frictionless standard for all consumer-facing industries. Download the full report here, or request a meeting for your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today.