In Brief

Appear Here allows brands big and small rent out store space for a limited time

In an age where brick-and-mortar stores are closing down by the minute, Appear Here‘s service is invaluable to brands who are seeking the flexibility of a temporary location or who just can’t afford a flagship just yet.


Appear Here works a lot like Airbnb but instead of apartments, people can rent retail spaces at a daily rate. This makes it a perfect source of venues for brands or artists wanting to create pop-up stores and other short-term retail experiences.

Appear Here’s model is all about simplicity. In fact, the platform works both ways. Owners of the spaces (the landlords) have access to a dashboard with an overview of their locations. On it, landlords can view, reject or approve requests from potential tenants. Payments are handled via the platform as well, making it a quick, hassle-free transaction for both parties.

If that wasn’t alluring enough, all listed locations come with a free photoshoot and editorial coverage.

Appear Here operates from Paris and London. What’s more, on April 19, it officially announced its expansion to New York. Naturally Appear Here is at its peak season come fashion week in these key cities each year. So far, the platform has worked with over 80,000 global brands and creatives, housing these companies in over 10 million square feet of space.

On a bigger picture scope, temporary physical stores or pop-ups have been all the rage in recent years. More than just homage to the dying grandeur of a store opening, they provide brands with a more sustainable way to physically reach their customers. For many shoppers, a major draw of pop-up locations is their exclusive “limited time only” quality.

Appear Here

In an age where brick-and-mortar stores are closing down by the minute, Appear Here‘s service is invaluable to brands who are seeking the flexibility of a temporary location or who just can’t afford a flagship just yet.

Appear Here works a lot like Airbnb but instead of apartments, people can rent retail spaces at a daily rate. This makes it a perfect source of venues for brands or artists wanting to create pop-up stores and other short-term retail experiences.

Appear Here’s model is all about simplicity. In fact, the platform works both ways. Owners of the spaces (the landlords) have access to a dashboard with an overview of their locations. On it, landlords can view, reject or approve requests from potential tenants. Payments are handled via the platform as well, making it a quick, hassle-free transaction for both parties.