menu

This Startup Is Trying To Revolutionize Baby Food

This Startup Is Trying To Revolutionize Baby Food
Children

Based on the idea that canned food shouldn't be older than your baby, Little Spoon sends fresh, balanced meals on a subscription basis

Leo Lutero
  • 12 april 2017

Startup Little Spoon is passionate about changing an industry in hibernation: food for babies. Current choices, the company claims, contain a lot of unnecessary components (preservatives, stabilizers, added sugar) while lacking nutritional value. Their solution is simple: a subscription-based approach that guarantees fresh jars.

With supplies refreshed every two weeks, moms can feel a bit better knowing their babies aren’t substances that are hard to pronounce.

Little Spoon creates single-serve tubs for babies containing only simple ingredients. What’s printed in the front is all that there is in their food—there are no synthetic or added ingredients. Current flavors include blends like beet-banana-mango and carrot-apple-ginger. By using High Pressure Processing (HPP), the startup skips the need for use of preservatives and chemical compounds to ensure the food doesn’t turn sour before it is consumed.

20151015_0175 (1).jpg
For the company, it is important early on that kids learn how to eat from a spoon for better eating habits as they grow older. Each Little Spoon package comes with an ergonomically-sized spoon, built to fit the smaller features of babes.

The United States is home to a $7 million baby food industry. Despite the demand, innovation has not been a priority. Since inception, the industry’s main selling points have been convenience and the promise of complete meals for sensitive infants.

This subscription-based service will be an interesting foray in an industry that is central to many American families. With lifestyles becoming busier for mom and dad, providing the same benefits but better can make Little Spoon an easy hit.

The service will first come to parents in New York and participation is currently invite only. For Chief Product Officer Angela Vranich, it’s not just about nutrition or the all-natural Non-GMO ingredients.

She adds:

“Little Spoon optimizes the immediate health of your baby, but also leaves a lasting impact on your baby’s cognitive development, including their motor and oral skills, sense of smell, taste palette and general eating habits.”

For more information about Little Spoon, you may visit their website here.

Little Spoon

+baby
+children
+Food
+infants
+ingredients
+retail
+startup
+subscription
+USA

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.