This Startup Is Trying To Revolutionize Baby Food
Based on the idea that canned food shouldn't be older than your baby, Little Spoon sends fresh, balanced meals on a subscription basis
Startup Little Spoon is passionate about changing an industry in hibernation: food for babies. Current choices, the company claims, contain a lot of unnecessary components (preservatives, stabilizers, added sugar) while lacking nutritional value. Their solution is simple: a subscription-based approach that guarantees fresh jars.
With supplies refreshed every two weeks, moms can feel a bit better knowing their babies aren’t substances that are hard to pronounce.
Little Spoon creates single-serve tubs for babies containing only simple ingredients. What’s printed in the front is all that there is in their food—there are no synthetic or added ingredients. Current flavors include blends like beet-banana-mango and carrot-apple-ginger. By using High Pressure Processing (HPP), the startup skips the need for use of preservatives and chemical compounds to ensure the food doesn’t turn sour before it is consumed.
The United States is home to a $7 million baby food industry. Despite the demand, innovation has not been a priority. Since inception, the industry’s main selling points have been convenience and the promise of complete meals for sensitive infants.
This subscription-based service will be an interesting foray in an industry that is central to many American families. With lifestyles becoming busier for mom and dad, providing the same benefits but better can make Little Spoon an easy hit.
The service will first come to parents in New York and participation is currently invite only. For Chief Product Officer Angela Vranich, it’s not just about nutrition or the all-natural Non-GMO ingredients.
“Little Spoon optimizes the immediate health of your baby, but also leaves a lasting impact on your baby’s cognitive development, including their motor and oral skills, sense of smell, taste palette and general eating habits.”
For more information about Little Spoon, you may visit their website here.
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Deena Varshavskaya is the founder and CEO of Wanelo (“wah-nee-lo,” from Want, Need, Love), the world’s largest mall, curated by people. Millions of shoppers use Wanelo to discover and buy from over 20 million products and over 350,000 stores, which include big brands and independent boutiques and sellers you’ve never heard of, all in one place on your phone. Deena started Wanelo after being frustrated with shopping in traditional malls. Her personal style didn’t fit a simple category, and she wanted to shop in more unique places. She decided to create a social network that would make it easy to discover amazing stores and products from anywhere online. Deena worked on Wanelo for more than two years using her personal savings to build the site and attract its first users. In 2011, she moved to San Francisco, and she launched Wanelo in 2012 after receiving 40 investor rejections before finally closing her first round of funding. Deena has been named one of the "Most Intriguing Entrepreneurs" for two years in a row by Goldman Sachs and was recognized by Forbes as one of "The Power Women Who Are Reinventing The Way You Shop Fashion Online." She has also been highlighted in Fast Company’s "Most Creative People in Business" list and is named as one of 15 “up-and-comers to keep an eye on” in Vanity Fair’s "Next Establishment" list. The National Retail Federation recently recognized Deena as an “Influencer” reshaping the retail industry. Originally from Siberia, Deena moved to the U.S. at the age of 16 and dropped out of Cornell University two classes short of graduating. She currently lives in San Francisco and can be followed on Wanelo, Twitter and Instagram at @siberianfruit. Check out her exclusive interview with PSFK & HP/HP Matter here!