Discarded Coca-Cola Labels Used As Sustainable Packaging

Discarded Coca-Cola Labels Used As Sustainable Packaging
Advertising

Fitzroy Rum created a new packaging that recycles plastic wrappers to create a one of a kind bottle topper

Sara Roncero-Menendez
  • 25 april 2017

Cleaning up the oceans is an important task, but what should one do with the trash once it’s been removed? Navy Rum brand Fitzroy came up with a solution—to turn garbage into sustainable packaging. “From Waste to Wasted” is a product that uses trash to create an eco-friendly bottle. The idea first came into fruition when the Dutch beaches of the North Sea Islands were being filled with red plastic wrappers from Coca-Cola bottles.

Turning this around, Fitzroy turned this plastic waste into unique packing—a marbled top that gives the bottle an extra layer of aesthetic value in the hopes that customers will reuse the bottle instead of adding it to the world’s growing waste problem. Now rum drinkers have a way to enjoy their favorite drink while supporting the cleaning of the ocean at the same time.

Check out the recycled packaging below:

Fitzroy

Cleaning up the oceans is an important task, but what should one do with the trash once it’s been removed? Navy Rum brand Fitzroy came up with a solution—to turn garbage into sustainable packaging. “From Waste to Wasted” is a product that uses trash to create an eco-friendly bottle. The idea first came into fruition when the Dutch beaches of the North Sea Islands were being filled with red plastic wrappers from Coca-Cola bottles.

+advertising
+alcohol
+coca-cola
+Design
+packaging design
+plastic waste
+recycling
+Sustainability
+Sustainability
+waste

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