The show Versailles on Canal+ is decidedly adult, so the network released a line of toys so kids have something else to look at while parents watch

French drama Versailles has made headlines in the past for the steaminess and multitude of its sex scenes. Centered around the life of King Louis the 14th, the show came back for the second season and the writers certainly did not bring the heat down.

In a cheeky ad, French cable network Canal+ together with advertising agency BETC came to the rescue of parents who want to enjoy the show, but are concerned with their kids peeking. “Versailles for Kids” is a collection of toys and a mobile app meant to keep children preoccupied. A different toy was made available to be won with a release of each episode, from a gardening kit to a magic box or a king’s costume.

The agency states that the campaign reached 9 million people and generated 6 million media impressions. Over 4,000 toys were won in total, making several thousands parents really happy.

Canal+ | BETC

French drama Versailles has made headlines in the past for the steaminess and multitude of its sex scenes. Centered around the life of King Louis the 14th, the show came back for the second season and the writers certainly did not bring the heat down.

In a cheeky ad, French cable network Canal+ together with advertising agency BETC came to the rescue of parents who want to enjoy the show, but are concerned with their kids peeking. “Versailles for Kids” is a collection of toys and a mobile app meant to keep children preoccupied. A different toy was made available to be won with a release of each episode, from a gardening kit to a magic box or a king’s costume.