Vibrating Smart Bra Helps Wearers Find Their Zen

Vibrating Smart Bra Helps Wearers Find Their Zen
Fashion & Apparel

Apart from providing physical support, Vitali improves posture and helps train people to deepen their breath

Weronika Jurkiewicz
  • 14 april 2017

Fitness trackers of all shapes and forms aim to do one thing: keep your heart rate up. But Vitali, startup behind the smart bra, wants to do the complete opposite in order to help women decrease their stress levels. Using three sewn-in sensors, the vibrating smart bra monitors key physiological indicators of stress: breathing, posture and heart rate variability (HRV) and analyses user’s individual patterns to detect any irregularities.

The main, removable sensor, called the “Gem,” is placed on the left pectoral and recognizes breathing patterns by calculating changes in the upper diaphragm. Once, the device detects any irregularities, it emits a gentle vibration. One tap encourages wearer to take a deeper breath, while two remind them to sit straight. The data is also transmitted to the Vitali app for iOS or Android via Bluetooth and can be assessed in real time. The smart bra can be washed in a washing machine, though the Gem needs to be removed prior.

Vitali bra is currently live on Kickstarter, with early bird bids starting at $129, considerably lower the the predicted retail price of $249. First devices are scheduled to ship in February 2018.



Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.