5 Great Marketing Storytellers Speaking At PSFK 2017

5 Great Marketing Storytellers Speaking At PSFK 2017
Advertising

These marketing experts are redefining how brands tell their stories

Matt Vitone
  • 17 may 2017

Good marketing and storytelling are one in the same. The best marketers should be able to beautifully tell the story of what they want to market without it feeling forced, while the best storytellers can effortlessly sell you their story without it feeling like you’re being sold to. This year’s PSFK conference is chock full of innovative experts who are redefining the stories of marketing.

These innovative marketers and storytellers will all be speaking at our PSFK 2017 conference on Friday, May 19. Buy a ticket today before it sells out!

Morgan Spurlock

More than a decade on from his star-making turn in “Super Size Me,” filmmaker Morgan Spurlock has been bridging the gap between artists and brands at Warrior Poets, the NYC-based production studio he co-founded in 2004. Warrior Poets has been at the forefront of digital content creation, working with companies including GE, Lucasfilm, and Yahoo!, among others. With his 2011 documentary “Greatest Movie Ever Sold,” Morgan pulled the curtain back on advertising, marketing, and the world of product placement in a way that was both fun and informative. Morgan brings to PSFK his extensive experience working with brands and telling their stories in playful and unexpected ways.

The greatest way to touch people and affect an audience is through emotion, and there’s no better way to evoke emotion than through storytelling.”

Click here to read more about Morgan in this exclusive interview with PSFK. 

Abigail Posner

Thanks to the Internet, the greatest masterpieces ever to have been manifested are at our fingertips, yet most of us choose to spend our time sharing cute cat videos or uploading food photos to Instagram. Why? Well, according to Google’s Strategic Planning Director, Abigail Posner, it’s because we want to connect to our everyday lives in a way that makes us feel like they’re exciting and beautiful. Analyzing this “Why” factor and looking beneath the surface of human behavior is what Abigail has spent her lifetime doing. She even authored a series of studies called Humanizing Digital, an industry-first thought leadership series based on anthropological research into human beings’ deep, emotional relationships with the digital space.

“We’re not all going to travel to Mars. We’re not all going to be the Queen of England, but we want to connect to our everyday lives in a way that they don’t feel boring and mundane, but exciting and beautiful.”

Click here to read more about Abigail in this exclusive interview with PSFK. 

Scott Bedbury

With our political and cultural climate becoming increasingly clouded in a haze of “alternative facts,” one question for brands is how they define what the truth means for them. Consumers want to know they can trust the brands they put their money behind, that they won’t be dragged off an airplane after sitting down in a seat they thought they purchased. Brandstream founder Scott Bedbury knows a thing or two about trust, having lead Nike’s ad department during the launch of its famous “Just Do It” campaign, as well as advising leaders at companies including Apple, Facebook, Google, Coca-Cola, NASA, Samsung, and more on how to lead with integrity.

“The most critical element to any business is trust. No brand can survive very long without trust, and we are witnessing a seismic collapse of trust in virtually every institution around us.”

Click here to read more about Scott in this exclusive interview with PSFK. 

Bobby Jones

As social good becomes something more consumers care about, brands are trying in their own ways to keep up. The question is how brands can do good and reach audiences while staying true to their values. In his new book, Good Is The New Cool, marketing expert and author Bobby Jones examines how media-savvy millennials are driving brands to depart from traditional marketing schemes and address audiences in a more authentic way.

People are demanding to be treated not just as consumers who want the latest and greatest, but also as citizens who give a damn about what’s right.”

Click here to read more about Bobby in this exclusive interview with PSFK. 

Aria Finger

Generation Z is a mystery. With nearly uninterrupted access to multiple social media platforms and the Internet, they are an easy population to reach, but sometimes difficult to get through to. However, they are leaders of the future and getting them to care about important social issues is the key to creating a better world. They have the voracity to make a difference despite their young age. DoSomething has partnered with multiple brands to engage Gen Z and encourage them to take action, especially in this political and social climate. CEO Aria Finger believes that with the right tools, they are empowered to make significant strides towards social justice.

“Young people can spot fake purpose-driven marketing a mile away, so be honest. Young people don’t expect perfection, but they do expect honesty. If you mess up, apologize.”

Click here to read more about Aria in this exclusive interview with PSFK. 

These innovative marketers and storytellers will all be speaking at our PSFK 2017 conference on Friday, May 19. Buy a ticket today before it sells out!

Good marketing and storytelling are one in the same. The best marketers should be able to beautifully tell the story of what they want to market without it feeling forced, while the best storytellers can effortlessly sell you their story without it feeling like you’re being sold to. This year’s PSFK conference is chock full of innovative experts who are redefining the stories of marketing.

+Brand Development
+brands
+Interview
+Marketing
+Morgan Spurlock
+psfk 2017
+Public
+Scott Bedbury
+storytelling

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