Air New Zealand Is Bringing Augmented Reality Into The Cabin

Air New Zealand Is Bringing Augmented Reality Into The Cabin
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In-flight employees will be equipped with a Microsoft HoloLens to provide a regular stream of information that will help improve interaction with travelers

Ido Lechner, Home Editor
  • 26 may 2017

Looking to attract customers and build upon its overall user experience in the skies, Air New Zealand recently announced the integration of in-flight augmented reality headsets for its flight attendants, designed to streamline communication between them and their passengers. By equipping each employee with a Microsoft HoloLens, they will be able to field questions more efficiently with answers to common inquiries always present in their line of sight—such as flight times, locations, time zones, weather and service requests. The headset will also display information about each passenger, listing the destination of their journey, who their travel companions are, as well as meal preferences and allergies or health concerns.

While this isn’t the first time we’ve seen AR and VR technology used in the airline industry or as a means of enhancing worker productivity, it’s still an original take on how a brand can make use of cutting-edge tools to engage its customers. It wouldn’t be too farfetched a notion to see the same technology make its way to passengers soon either: as VR becomes more mainstream and features more and more content, headsets could replace the screen embedded behind a headrest as a means of escaping grueling voyages.

Air New Zealand AR

Looking to attract customers and build upon its overall user experience in the skies, Air New Zealand recently announced the integration of in-flight augmented reality headsets for its flight attendants, designed to streamline communication between them and their passengers. By equipping each employee with a Microsoft HoloLens, they will be able to field questions more efficiently with answers to common inquiries always present in their line of sight—such as flight times, locations, time zones, weather and service requests. The headset will also display information about each passenger, listing the destination of their journey, who their travel companions are, as well as meal preferences and allergies or health concerns.

+advertising
+air new zealand
+airlines
+AR
+Augmented & Virtual Reality
+augmented reality
+Microsoft HoloLens
+new zealand
+travel

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