PSFK 2017 speaker and youth marketing expert Bobby Jones discusses how brands can better incorporate social causes into their messaging

Bobby Jones is sharing his expertise on marketing to youth audiences at our PSFK 2017 conference on May 19. Get your tickets today before they sell out!

Everyone wants to do good, and if the reaction to the most recent U.S. presidential election is any indication, people are more motivated now than ever before to become involved in causes that matter to them. And this is just as true for brands as it is for individuals. As social good becomes something more and more (especially younger) consumers care about, brands are trying in their own ways to keep up. The question then becomes how brands can do good and reach audiences while staying true to their values.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in