In honor of Mother's Day, Brawny has released a short ad which shows how little kids see their moms

When most parents look at their waddling toddler, they wonder what it must be like to see the world through their eyes. Paper towel brand Brawny teamed up with creative agency Cutwater to provide a look from their perspective for Mother’s Day.

Director and producer Karen X went to the homes of actual families and shot as many natural scenes from the kid’s perspective as possible, using Snapchat Spectacles in order to get the tenderest moments just right. The ad highlight the importance of moms, and how they interact with their little ones on a day to day basis. And, of course, more than a few of these moments had some of the brand’s paper towels in action, cleaning up messes. This use of tech opens up the use for the Snapshat spectacles for storytelling moments, beyond just updating people’s feeds with ease.

See the world through the eyes of a child below:

Cutwater

When most parents look at their waddling toddler, they wonder what it must be like to see the world through their eyes. Paper towel brand Brawny teamed up with creative agency Cutwater to provide a look from their perspective for Mother’s Day.

Director and producer Karen X went to the homes of actual families and shot as many natural scenes from the kid’s perspective as possible, using Snapchat Spectacles in order to get the tenderest moments just right. The ad highlight the importance of moms, and how they interact with their little ones on a day to day basis. And, of course, more than a few of these moments had some of the brand’s paper towels in action, cleaning up messes. This use of tech opens up the use for the Snapshat spectacles for storytelling moments, beyond just updating people’s feeds with ease.