Bulletproof Posters Provoke Discussions On Gun Legislation

Bulletproof Posters Provoke Discussions On Gun Legislation

Ogilvy Chicago designed a special bulletproof poster meant to encourage passersby to think about the state of gun laws in the U.S.

Sara Roncero-Menendez
  • 1 may 2017

Ad agency Ogilvy & Mather Chicago made a statement about gun laws in the U.S. by building a “Bulletproof Poster”—a poster encased in bulletproof material. Designed for Americans for Responsible Solutions, the poster can stop a .44 magnum bullet and encouragea people to hide behind them in case of gunfire because, as it says, “This poster stops bullets because our gun laws don’t.” The group believes that every gun sale should require strict background checks, no matter how the firearm is purchased. These posters debuted just as President Trump addressed the NRA at their national convention. Ogilvy Chicago Chief Creative Officer Joe Sciarrotta, who led the project, says the posters are meant to spark important discussions.

“While it’s true that many American’s are entrenched on opposite sides of this issue, there’s one thing that the vast majority of Americans agree on: They don’t want guns in the wrong hands. With so much polarizing rhetoric around the gun-violence epidemic, we wanted to present the message in a straightforward yet surprising way. From New York to D.C. to Chicago, these bulletproof posters got people talking about current lax gun laws, and we believe that’s a step in the right direction.”

Watch how this poster was created in the video below:

Americans for Responsible Solutions

+Ogilvy & Mather

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