In Argentina, BBDO developed a new bot to give pieces the ability to communicate and better relay their meaning

Modern art is wonderful in the sense that it is largely up to the viewer to interpret the piece. However, without any guidance, some pieces are extremely confusing. At the Museum of Modern Art at Buenos Aires, the curators are hoping to get people understand art better through technology. Partnering up with BBDO Argentina, a chatbot was created to give art pieces both a voice and a personality. “Bio Cosmos” by Emilio Renart was the piece that the chatbot was created for. It was developed utilizing the story behind the art piece. The personality was created keeping the artist and its place in Argentine art history in mind.

Chatbots are mainly seen as a way to provide automated assistance in some form. However in this case, the two organizations wanted to understand how the tool can be utilized to extract emotions. Audio guides have been around museums for a long time. However, there is a lack of interaction that chatbots can provide. Giving people the option to share a dialogue with the art piece can provide a better, more intimate experience.

Museum of Modern Art at Buenos Aires | BBDO

 

Modern art is wonderful in the sense that it is largely up to the viewer to interpret the piece. However, without any guidance, some pieces are extremely confusing. At the Museum of Modern Art at Buenos Aires, the curators are hoping to get people understand art better through technology. Partnering up with BBDO Argentina, a chatbot was created to give art pieces both a voice and a personality. “Bio Cosmos” by Emilio Renart was the piece that the chatbot was created for. It was developed utilizing the story behind the art piece. The personality was created keeping the artist and its place in Argentine art history in mind.