Daan Roosegaarde grew tired of hearing 'yes, but' during creative discussions when someone heard a new idea, prompting him to design a piece that delivers a mild charge when that phrase is uttered

Daan Roosegaarde, a Dutch artist and innovator, grew frustrated every time he heard someone say, “Yes, but” when being briefed on a new idea. To counteract this negative speak, he invented a chair that uses voice recognition to send a shock to the sitter if they utter that phrase.

Roosegaarde came up with the idea while working on projects such as Smart Highway and Smog Free Project, noticing that designers were sometimes split down the middle with some wanting to explore new ideas while others were more reticent. As is usually the case in these situations, this led many to start their sentences with, “Yes, but,” during their discussions, and subsequently Roosegaarde came up with the design of the concept.

Yes But Chair

Daan Roosegaarde, a Dutch artist and innovator, grew frustrated every time he heard someone say, “Yes, but” when being briefed on a new idea. To counteract this negative speak, he invented a chair that uses voice recognition to send a shock to the sitter if they utter that phrase.

Roosegaarde came up with the idea while working on projects such as Smart Highway and Smog Free Project, noticing that designers were sometimes split down the middle with some wanting to explore new ideas while others were more reticent. As is usually the case in these situations, this led many to start their sentences with, “Yes, but,” during their discussions, and subsequently Roosegaarde came up with the design of the concept.