Digital Wardrobe Can Recreate Your Closet Based On Your Inbox

Digital Wardrobe Can Recreate Your Closet Based On Your Inbox
Design

Create and schedule your outfits with the world's first online wardrobe operating system

Weronika Jurkiewicz
  • 1 may 2017

The mysterious laws of wardrobe physics: your closet is overflowing with clothes, yet you have nothing to wear. On average, women only wear 20% of their garments, leaving almost $500 billion worth of clothes just hanging on the rack. Founded by former CNN anchor Whitney Casey, Finery is set to make your shopping more efficient by analyzing and managing what you already have.

Marketed as the operating system for your wardrobe, Finery helps you catalogue your clothes based on category, brand, season or color and create outfits, so you are never stuck frustrated with a pile of clothes scattered on the floor. By accessing your location, the platform can also help you make weather-appropriate choices, while the calendar feature lets you save your desired outfit of the day for later.

In addition, while browsing through shopping sites, you can add items to a Finery wish list and get notifications when they go on sale. The platform also analyses your wardrobe based on what you have too much of and what you may need and can gently suggest that buying sixth identical black sweater may not be the most effective way to spend your money.

By syncing with your email, the platform captures your online purchases instantly, populating your digital wardrobe in real time and reducing the amount of clothes you need to insert manually. Though if you do most of your shopping in brick-and-mortar stores, you can still add them by either uploading a photo or finding them online and linking them to your Finery account.

Finery

The mysterious laws of wardrobe physics: your closet is overflowing with clothes, yet you have nothing to wear. On average, women only wear 20% of their garments, leaving almost $500 billion worth of clothes just hanging on the rack. Founded by former CNN anchor Whitney Casey, Finery is set to make your shopping more efficient by analyzing and managing what you already have.

+Design
+Fashion
+retail
+shopper experience
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.