The beauty brand crated six different bottle shapes as part of its ongoing "Real Beauty" campaign

Dove, a champion for healthy body image with its “Real Beauty” campaign is taking their message to a literal plane, with newly designed bottles meant to mirror different body shapes and sizes. Ogilvy London, the agency behind the project designed six different bottle types, each with its own set of curves and edges.

“The Real Beauty Bottles is one of those rare ideas which condenses decades of a brand’s legacy in 2 seconds”, said Andre Laurentino, Global ECD for Unilever, Ogilvy UK. “It’s deceivingly simple and quite nuanced: a message about our body conveyed by Dove bottles themselves.”

Ogilvy UK

Dove, a champion for healthy body image with its “Real Beauty” campaign is taking their message to a literal plane, with newly designed bottles meant to mirror different body shapes and sizes. Ogilvy London, the agency behind the project designed six different bottle types, each with its own set of curves and edges.

“The Real Beauty Bottles is one of those rare ideas which condenses decades of a brand’s legacy in 2 seconds”, said Andre Laurentino, Global ECD for Unilever, Ogilvy UK. “It’s deceivingly simple and quite nuanced: a message about our body conveyed by Dove bottles themselves.”