PSFK 2017 speaker Ji Lee just wanted his father to connect with his grandkids online—then his dad accidentally became Instagram famous

At its best, social media has the power to cross geographical divides and bring people together in ways that were previously impossible. Of course, many of us now take that for granted, so it's sometimes easy to forget that there are millions of older people for whom social media is still largely a foreign concept. According to a 2015 Pew study, only 35 percent of those aged 65 and older regularly use social media, compared to 9 in 10 millennials. With loneliness and depression being two of the most common issues people face as they get older, social media has the potential to let senior citizens more easily connect with family and friends who may live far away.

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