Cadbury is promoting its newest chocolate flavor with a special exercise class at a London gym

Cadbury, the second-largest candy brand in the world, is promoting its new chocolate with an unorthodox method: jaw workouts at a gym. The company partnered with London-based fitness studio 1Rebel to offer its members the chance to try Cadbury's newest chocolate flavor after their session.

Participants in the class perform jaw cardio, jaw stretches, jaw ‘push-ups' and chants to loosen the jaw's muscles. After these unique exercises, they go through 1Rebel's high-intensity ‘Reshape' workout to earn a proper sweat before sampling Cadbury's newest Dairy Milk flavor, a peanut caramel crisp.

The class will take place on May 30 at 1Rebel's St Mary Axe studio in London. Those interested in participating can email cadbury@golin.com to reserve a spot.

Cadbury | 1Rebel

Cadbury, the second-largest candy brand in the world, is promoting its new chocolate with an unorthodox method: jaw workouts at a gym. The company partnered with London-based fitness studio 1Rebel to offer its members the chance to try Cadbury's newest chocolate flavor after their session.

Participants in the class perform jaw cardio, jaw stretches, jaw ‘push-ups' and chants to loosen the jaw's muscles. After these unique exercises, they go through 1Rebel's high-intensity ‘Reshape' workout to earn a proper sweat before sampling Cadbury's newest Dairy Milk flavor, a peanut caramel crisp.