Why Consumer Insights Should Be Rooted In Convenience

Why Consumer Insights Should Be Rooted In Convenience
Advertising

In PSFK's Food Debrief, we discuss the pivotal changes in consumer preferences that are affecting their expectations of a seamless shopping experience.

PSFK Labs
  • 12 may 2017

The grocery store is the archetypal setting for the consumer—old or young, rich or poor—we all rely on the grocery store to fulfill our daily, weekly, and even long-term, needs. But despite its position on nearly everyone’s to-do list, grocers have been hesitant to shift from their long established, checkout-based narrative—until now.

With flexible payment options and automatic, contextually-triggered repurchases, we’re living in an age where shopping is not just always-available, but foreknowing of every person’s diverse needs. Of course, this evolution didn’t take place overnight, but has shifted in reaction to elevated shopper expectations of what hassle-free shopping means. In PSFK’s newest report, the Food Debrief, we explore these consumer changes and how the grocer industry’s innovations are setting the standard of convenient, hassle-free shopping for all consumer-facing industries.

The following is a preview to the insights presented in the Food Debrief. Download the full report today for full strategies, applications and more!

Driven by an always-on economy and  renewed appreciation of their own time, today’s consumers are actively seeking shopping experiences to work for their in-the-moment, changing needs.

Consumers Expect Convenience-First Retailers:

To Be Seamless

Customers move across multiple channels with ease, and they look for brands that move with them, no matter where they go.

To Be Proactive

Shoppers expect brands to not only anticipate their wants and needs, but deliver products and services at opportune times.

To Grow With Them

Because consumers’ habits, needs and preferences are constantly in flux, they are always on the lookout for new products and services that can keep up with their evolving tastes, needs and contextual conditions. 

To Partner With Brands & Media

An array of smart devices and connected  networks are tracking customers’ purchase histories and patterns of engagement and making lifestyle suggestions or product improvements based on this personal data.

PSFK’s Food Debrief explores how grocery retailers are revolutionizing proactive and responsive convenience for their customers, setting a frictionless standard for all consumer-facing industries. Download the full report here, or request a meeting for your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today.

The grocery store is the archetypal setting for the consumer—old or young, rich or poor—we all rely on the grocery store to fulfill our daily, weekly, and even long-term, needs. But despite its position on nearly everyone’s to-do list, grocers have been hesitant to shift from their long established, checkout-based narrative—until now.

+Consumer
+debrief
+Food
+food debrief
+on-demand
+Payment
+psfk labs
+Public
+retail

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.