PSFK’s Food Debrief examines retailers that are removing barriers to a frictionless shopping experience, setting a new standard for all consumer industries

The following is a preview to the insights presented in the Food Debrief. Download the full report today for full strategies, applications and more!

With the permeation of assistive technologies in consumers’ lives, from AI to IoT, their expectations of convenience continue to evolve. When it comes to grocery shopping, it is no longer enough to be able to get in and out of a store quickly. Instead, shoppers expect brands and retailers to facilitate a streamlined and efficient experience throughout the entire, continuous shopping cycle, from product discovery to replenishment and education.

This chart shows the full-cycle convenience that is supported by an infrastructure of technology within the food retail industry. Through this infrastructure, a purchase path is transformed into an iterative cycle that is continuously modified after each transaction to better meet a shopper’s needs. Through this, we can see how large grocers and smaller retailers are partnering with technology companies and niche suppliers to simplify steps for the consumer, without straining their own resources.

As a daily necessity, food retailers are at the forefront of needing to give customers a frictionless and convenient experience. As these technologies take root and find success, they will begin to set a standard across a wide range of consumer-facing industries.

PSFK’s Food Debrief explores how grocery retailers are revolutionizing proactive and responsive convenience for their customers, setting a frictionless standard for all consumer-facing industries. Download the full report here, or request a meeting for your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK member today.

The following is a preview to the insights presented in the Food Debrief. Download the full report today for full strategies, applications and more!

With the permeation of assistive technologies in consumers’ lives, from AI to IoT, their expectations of convenience continue to evolve. When it comes to grocery shopping, it is no longer enough to be able to get in and out of a store quickly. Instead, shoppers expect brands and retailers to facilitate a streamlined and efficient experience throughout the entire, continuous shopping cycle, from product discovery to replenishment and education.