French Supermarket Uses Snapchat To Prove How Fresh Their Fish Is
The supermarket chain U partnered with TBWA Paris for a campaign that takes advantage of Snapchat's 24-hour limit on Stories
What better proof of time than a Snapchat expiration? French supermarket chain U has an ingenious method of proving their fish is fresh, taking advantage of Snapchat’s 24-hour limit on its Stories feature.
The ‘Fresh Stories’ campaign by creative agency TBWA Paris gives Snapchat viewers a peek into the lives of a fisherman, sales manager, and fishmonger at U through scannable Snapcodes printed on the labels of the fish. Snapchat’s ephemeral nature, which allows Stories to last only 24 hours, makes certain that any label-associated story belongs to fresh catch.
Lead image: TBWA Paris
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