The supermarket chain U partnered with TBWA Paris for a campaign that takes advantage of Snapchat's 24-hour limit on Stories

What better proof of time than a Snapchat expiration? French supermarket chain U has an ingenious method of proving their fish is fresh, taking advantage of Snapchat’s 24-hour limit on its Stories feature.

The ‘Fresh Stories’ campaign by creative agency TBWA Paris gives Snapchat viewers a peek into the lives of a fisherman, sales manager, and fishmonger at U through scannable Snapcodes printed on the labels of the fish. Snapchat’s ephemeral nature, which allows Stories to last only 24 hours, makes certain that any label-associated story belongs to fresh catch.

U | TBWA Paris


Lead image: TBWA Paris

What better proof of time than a Snapchat expiration? French supermarket chain U has an ingenious method of proving their fish is fresh, taking advantage of Snapchat’s 24-hour limit on its Stories feature.

The ‘Fresh Stories’ campaign by creative agency TBWA Paris gives Snapchat viewers a peek into the lives of a fisherman, sales manager, and fishmonger at U through scannable Snapcodes printed on the labels of the fish. Snapchat’s ephemeral nature, which allows Stories to last only 24 hours, makes certain that any label-associated story belongs to fresh catch.