Gillette Is Taking Aim Back At The Shave Club Model

Gillette Is Taking Aim Back At The Shave Club Model
Beauty

A new direct-to-consumer service offers a more convenient way to order blades

Emma Hutchings
  • 15 may 2017

Gillette has launched an online service to make ordering blades easier than ever before, offering the traditional subscription-only option and a flexible on-demand purchase option. Gillette On Demand includes a range of razors at different prices. Subscribers get $3 off their first order as well as every fourth order free.

Shave club customers can order only the blades they want, when and where they want them simply by sending a one-word text message (‘BLADES’ to 252-337). They can fully customize a delivery schedule that suits their grooming style.

You can check out the ad for Gillette On Demand below:

Gillette

Gillette has launched an online service to make ordering blades easier than ever before, offering the traditional subscription-only option and a flexible on-demand purchase option. Gillette On Demand includes a range of razors at different prices. Subscribers get $3 off their first order as well as every fourth order free.

+beauty
+direct-to-consumer
+gillette
+retail

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