Google Versus Apple: A Clash To Excel In Augmented And Virtual Reality

Google Versus Apple: A Clash To Excel In Augmented And Virtual Reality
Innovation

Abhinav Girdhar, CEO of Appy Pie, looks at how the tech giants are developing technology to compete for market dominance in AR and VR products

PSFK Op-Eds
  • 30 may 2017

Augmented reality and virtual reality have taken the world by storm. One recent report predicts that AR and VR headset sales will ring up around $36 billion in annual revenue by 2027, nearly 10 times the expected annual revenue rate for AR and VR devices for 2017.

It’s been a long time coming, though. While AR and VR were introduced in the 90s by video game manufacturers like Nintendo and Sega, the technology and adoption of the technology didn’t really start to take off until 2012 and 2014, when Oculus VR came out with the Oculus Rift and Facebook bought the company, respectively.

With the increasing innovation and Facebook’s stamp of approval, a.k.a. its acquisition of Oculus VR, a slew of hi-tech companies showed interest and presented some cool demos, providing users with a thrilling experience that blends the real with the virtual. This included startups like Magic Leap, to tech giants like Google, Apple and Microsoft.

At this point, it’s safe to say there is no question: AR and VR are the wave of the future. What is in question, however, is which company will end up winning the AR and VR war, which seemed to be on everyone’s minds after Google CEO Sundar Pichai introduced Google Lens at its Developers Conference last week. With the help of its Google Assistant, it can now make use of the smartphone camera to display relevant content by analyzing one’s surroundings.

This is compared with Apple, which is also not so far. Apple CEO Tim Cook is excited and serious about augmented and virtual reality, and has considered it as a game-changer that is going to become a part of daily life.

As rumormongering continues, it is quite clear that both Apple and Google are working to bring the most out of this innovative technology, which will surely cause a huge clash in the future.

To help understand who will be the future leader of AR and VR, I’ve shared some thoughts below.

Virtual Assistant

Though Apple’s virtual assistant Siri is a crowd pleaser, Google’s voice search tool is more accurate and provides better response than Siri.  While Apple is working on making Siri more accurate and smarter, it is still way behind in the race compared to Google. So, with the next-gen Google Assistant, which identifies real-world objects with Google Lens, it is clear that Google has an upper hand over Apple for now.

Second Quarter: Uniquely Designed AR Smartphones  

The future of Apple depends on AR and VR technology; therefore they are putting in extra time and effort to create unique AR-optimized smartphones and wearables that enable persistent and smooth augmentation of the real world. Though others, including Google, Microsoft and Facebook, are giving Apple a run for its money in the AR world, when it comes to developing impressive smartphones and wearables, Apple is the leader.

Virtual Reality

Google is all set to dominate the AR and VR world with VR headsets, VR-ready phones and two AR phones, while it is rumored that Apple is ready to launch virtual reality in its upcoming iPhones. Whatever the final outcome, it’s certain that users will get to experience amazing AR- and VR-enabled smartphones and wearables in the future. As of today, Google beats Apple in virtual reality, but with AR iPhones in the future, a tough competition is sure to emerge in the AR and VR world.

Augmented Reality

Tim Cook considers augmented reality as big an idea as smartphones and according to him, Apple is set to launch AR featured smartphones in the market very soon. After the iPhones, AR glasses are further down the road, which will be backed with the ability to capture objects and provide contextual information based on the real world. As of now, Apple is still working on its AR and VR products, while Google is far ahead and planning to go big with its Google Assistant, Google Lens and Google Home.

A multitude of AR and VR gadgets have been introduced in the market. Some of them were big hits, while others weren’t able to keep up with the pace of this evolving technology in order meet users’ expectations. Although the above points put Google at the forefront of AR and VR technology, one never knows what Apple has in store. With multiple future plans, it looks like Apple and Google will surely dominate the market—but to what extent, no one knows.

Abhinav “Abs” Girdhar is CEO of Appy Pie. A Cloud-based Mobile Application Development Software, Appy Pie allows anyone with no technical knowledge to create free mobile apps.


Lead image: Young man and woman sitting at a table and using virtual reality goggles via Shutterstock

Augmented reality and virtual reality have taken the world by storm. One recent report predicts that AR and VR headset sales will ring up around $36 billion in annual revenue by 2027, nearly 10 times the expected annual revenue rate for AR and VR devices for 2017.

+Apple
+Augmented & Virtual Reality
+augmented reality
+Facebook
+Google
+google assistant
+iphone
+op-ed
+Siri
+Tim Cook
+Virtual Reality

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