In our Food Debrief, PSFK explores how food retailers are taking steps to create a convenient grocery shopping experience for the varying needs of today’s consumers

When it comes to convenience, there is no one-size-fits-all definition. What is convenient for one shopper may not be for another, and what is convenient at one time may not be at another time. In order for retailers to be convenient for as many customers at as many times as possible, they must offer a variety of shopping avenues and choices. In other words, the convenience they provide must be adaptable. In our latest trends report, the Food Debrief, PSFK highlights some of the exemplary ways that the grocery industry is providing adaptable convenience to shoppers through in-store engagements, innovative delivery methods and more.

Each trend identified in the Food Debrief removes a barrier that is present in traditional grocery shopping. One barrier that is encountered by many shoppers is the inability to get everything they need at one store. This is becoming an increasingly large problem as our population becomes more multicultural and begins to develop more adventurous tastes. Many grocery stores are not keeping pace. In fact, a recent survey by Blue Yonder found that 81 percent of shoppers are unable to get the produce they need from grocers in-store or online. Some retailers, however, have implemented partnerships and engagements to meet this growing demand.  

Due to limits on inventory and shelf space, it is not possible for many stores to accommodate a large selection of niche products in-store. To compensate, we are seeing grocery retailers adopt “endless aisle” digital engagements, which through affiliate partnerships, expand the products available to shoppers. Whole Foods, for example, partnered with Baldor Specialty Foods, a commercial grocery distributor, to implement Baldor Forager, an in-store digital engagement where customers can order exotic produce for later pickup.

Engagements like this acknowledge the varying and specific needs of shoppers and provide an avenue of convenience for those who would otherwise have to go to multiple stores or online retailers to find the products they need. For those consumers, the shopping process is made more personal and becomes less of a chore, helping to foster loyalty to the grocer.

The Food Debrief provides guidance and insight to brands and retailers in other industries who also want to capitalize on convenience in this way, by creating a multifaceted and adaptable retail environment.

PSFK’s Food Debrief explores how grocery retailers are revolutionizing proactive and responsive convenience for their customers, setting a frictionless standard for all consumer-facing industries. Download the full report here, or request a meeting for your office. For full access to all of PSFK’s reports, debriefs, articles and archives, become a PSFK Member today.

When it comes to convenience, there is no one-size-fits-all definition. What is convenient for one shopper may not be for another, and what is convenient at one time may not be at another time. In order for retailers to be convenient for as many customers at as many times as possible, they must offer a variety of shopping avenues and choices. In other words, the convenience they provide must be adaptable. In our latest trends report, the Food Debrief, PSFK highlights some of the exemplary ways that the grocery industry is providing adaptable convenience to shoppers through in-store engagements, innovative delivery methods and more.