Design consultancy Love Creative's update features illustrations by 13 artists

Ice cream brand Häagen-Dazs has released new packaging with colorful illustrations and a burgundy logo. The contemporary rebrand was created by design consultancy Love Creative, which commissioned 13 artists—including Santtu Mustonen and Kustaa Saksi—to come up with patterns for 46 different products. The process involved tasting the ice creams and developing mood and word boards for each of them. Their aim was to make the packaging more vibrant and appealing, particularly to younger people.

Love Creative’s Häagen-Dazs packaging has been launched in the UK with an accompanying print and TV ad campaign.

Häagen-Dazs | Love Creative


Lead image: Love Creative

Ice cream brand Häagen-Dazs has released new packaging with colorful illustrations and a burgundy logo. The contemporary rebrand was created by design consultancy Love Creative, which commissioned 13 artists—including Santtu Mustonen and Kustaa Saksi—to come up with patterns for 46 different products. The process involved tasting the ice creams and developing mood and word boards for each of them. Their aim was to make the packaging more vibrant and appealing, particularly to younger people.