IKEA Wants To Know How Their Customers Really Feel About AI
Space10, IKEA's innovation lab, released a customer survey to set the parameters of how an interactive AI should act
More companies outside of the technology sector want to know how the public feel about artificial intelligence. Ikea‘s external innovation lab, Space10, gauges their customer’s opinion about the matter through a survey called, ‘Do You Speak Human?‘.
Space10 launched a survey asking participants to answer questions in regard to if an AI should have a personality, if it should feel male or female, react to a person’s emotions, or reflect their world views. The survey was first launched in Barcelona, Spain through voting booths, while also making the survey available online. Some of the results already reveal people prefer a more human AI, the program feels male, reflects the worldview of the user, and was programmed to detect emotions. However, the survey also shows the AI should remain motherly and protective, rather than obedient.
Space10 plans to release the information once its analyzed.