Interactive Exhibit Shares A Vision For The ‘Home Of The Future’

Interactive Exhibit Shares A Vision For The ‘Home Of The Future’
Advertising

This concept home from the year 2020 paints a picture of living spaces that are comfortable, automated and constantly adapting to meet our needs

Ido Lechner, Home Editor
  • 26 may 2017

News Corp. and ad tech company Unruly’s ‘Home of the Future‘ is a 2,000-square foot imagining of what a decked out space in 2020 will look like, complete with a wardrobe that auto-selects an appropriate outfit based on the weather forecast, digital art that adjusts itself to your mood and refrigerators that walk you through new recipes using the ingredients you have available. 

The installation opened in Unruly’s London office on May 11, where it will remain a permanent and ever-updating fixture for marketers and agencies to visit, learn from and get sneak-peeks of emerging devices. Launched in partnership with marketers from Amazon Launchpad, PepsiCo, Heineken, eBay, Unilever, HTC, Nokia Health and Tesco, and with plans to further integrate connected home devices from big names in the industry, the smart home showroom presents a unique opportunity for prospective partners to make their products known. Regular Facebook Live streams and 360 video tours, like the one below, will make the space more widely available to those interested in the latest ‘technosocial’ trends.

“This is about helping brands to understand new technology,” Unruly’s Simon Gosling told Ad Age. “Normally there’s a lag where brands get into a space after the consumer, but we have identified where consumers will be in 2020 so we can get there before them. We are being disruptive in our own business.”

If there’s any place where the imagination can run wild, the Home of the Future is the embodiment of that environment. With robotic kittens that meow on cue, bathroom scales that also read your blood pressure, state-of-the-art security systems, a host of voice-activated devices and an assortment of VR headsets, it’s hard to believe that all of this will become our reality in just three years.

“Home is the next and most powerful marketing canvas,” Gosling said. “We are stepping towards a new ecosystem of machines, screens and devices, where brands can share stories with consumers in their homes. [The connected home] is the next era of advertising.”

Gosling firmly believes that many of these devices will prove to be staples of the 21st-century household in the years to come. And while there’s still some degree of ambiguity as to what exactly will and won’t make the cut in this exciting future, future living quarters are sure to feature more home automation, achieved by smarter, interconnected devices using the data you generate today to make for a more leisurely tomorrow.

Home of the Future | Unruly

News Corp. and ad tech company Unruly’s ‘Home of the Future‘ is a 2,000-square foot imagining of what a decked out space in 2020 will look like, complete with a wardrobe that auto-selects an appropriate outfit based on the weather forecast, digital art that adjusts itself to your mood and refrigerators that walk you through new recipes using the ingredients you have available. 

+360 video
+Ad Age
+advertising
+AI
+AI
+amazon
+connected home
+home
+Marketing
+News Corp.
+Smart homes
+VR

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