Nike’s LED Track Lets Runners Compete With Their Digital Selves

Nike’s LED Track Lets Runners Compete With Their Digital Selves

At a first of it's kind venue in Manilla, runners don't compete with each other, they compete with their own avatars

Azalea Pena
  • 11 may 2017

Looking for a new running experience? Nike has that one covered. Located in Manila, Philippines, the Nike Unlimited Stadium allows runners to compete with their own avatars in a full-size LED running track.

NikeUnlimitedStadium_BBH Singapore_Nike Lunar Epic_PSFK.jpg

Designed by BBH Singapore, the Nike Unlimited Stadium is unlike any other pop-up arena or running track. The 200-meter track is lined up with LED screens where the runner’s avatar is seen. Runners attach a sensor with hyper-accurate radio-frequency identification to their shoe to keep track of their initial lap time. From then on, the avatar will continuously beat the runners best lap time, therefore, constantly challenging the runner to do better. Only 30 runners are allowed at the track at a time.

Meanwhile, the design deserves praise too. At first, the illuminated track looked like it was designed with a figure 8 or infinity in mind. But in reality, this is actually a 100-meter sole print of Nike’s Lunar Epic footwear, the latest innovation from the company.

Nike | BBH Singapore


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