Nike’s LED Track Lets Runners Compete With Their Digital Selves
At a first of it's kind venue in Manilla, runners don't compete with each other, they compete with their own avatars
Looking for a new running experience? Nike has that one covered. Located in Manila, Philippines, the Nike Unlimited Stadium allows runners to compete with their own avatars in a full-size LED running track.
Designed by BBH Singapore, the Nike Unlimited Stadium is unlike any other pop-up arena or running track. The 200-meter track is lined up with LED screens where the runner’s avatar is seen. Runners attach a sensor with hyper-accurate radio-frequency identification to their shoe to keep track of their initial lap time. From then on, the avatar will continuously beat the runners best lap time, therefore, constantly challenging the runner to do better. Only 30 runners are allowed at the track at a time.
Meanwhile, the design deserves praise too. At first, the illuminated track looked like it was designed with a figure 8 or infinity in mind. But in reality, this is actually a 100-meter sole print of Nike’s Lunar Epic footwear, the latest innovation from the company.
PSFK’s CXI 2018 conference brings to life key trends in customer experience through talks and activations by pioneers at well known and new companies.
Ayah is the founder and CEO of littleBits, an open source library of electronic modules that snap together with tiny magnets for prototyping, learning, and fun. Using step-by-step instructions, littleBits offers easy to follow DIY electronics kits consisting of tiny circuit boards engineered to be combined in order to perform custom functions. Named as one of CNN’s Top 10 Emerging Startups to Watch, littleBits won Ayah a spot on Fast Company’s 100 Most Creative People and Popular Mechanic’s 25 Makers Who Are Reinventing the American Dream. She is also an alumna of MIT Media Lab and a TED Senior Fellow.