Packaging Changes Colors To Alert Shoppers When Food Spoils

Packaging Changes Colors To Alert Shoppers When Food Spoils

A Brazilian company is developing a new type of packaging that will provide a visual representation of freshness in the store aisle

Laura Yan
  • 26 may 2017

Brazilian petrochemical producer Braskem has partnered with universities in the U.S. and Brazil to create food packaging that will change color to alert you when it spoils. The package uses PH indicators to determine whether the food has spoiled. The first prototype of the technology was released last year–if successfully incorporated, it could help with problems of food waste and prevent consumers from navigating confusing labels. According to the Natural Resources Defense Council, currently consumers throw out a billion pounds of food each year because of label confusion.

In 2014, Researchers at the University of Rhode Island developed heat-sensing UPC codes that changed colors when product became too warm, suggesting spoilage; meanwhile, researchers in China created tiny smart tags that could attach to packaging and notify consumers of spoilage.


+shopper experience
+smart tags

More in Health


This Startup Helps Healthy People Get Lower Insurance Rates

Health IQ wants to make insurance more affordable through data collection

21 November 2017

FDA Approves Smart Pills That Digitally Track When Patients Take Their Meds

Abilify MyCite contains a tiny sensor to record the time of ingestion

16 November 2017

The Latest


PSFK is proud to host a special half-day conference around the findings in of our latest report on innovation and opportunity in retail

January 16, 2018 | New York City
Video CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.