menu

Packaging Changes Colors To Alert Shoppers When Food Spoils

Packaging Changes Colors To Alert Shoppers When Food Spoils
Advertising

A Brazilian company is developing a new type of packaging that will provide a visual representation of freshness in the store aisle

Laura Yan
  • 26 may 2017

Brazilian petrochemical producer Braskem has partnered with universities in the U.S. and Brazil to create food packaging that will change color to alert you when it spoils. The package uses PH indicators to determine whether the food has spoiled. The first prototype of the technology was released last year–if successfully incorporated, it could help with problems of food waste and prevent consumers from navigating confusing labels. According to the Natural Resources Defense Council, currently consumers throw out a billion pounds of food each year because of label confusion.

In 2014, Researchers at the University of Rhode Island developed heat-sensing UPC codes that changed colors when product became too warm, suggesting spoilage; meanwhile, researchers in China created tiny smart tags that could attach to packaging and notify consumers of spoilage.

Braskem

+advertising
+braskem
+Food
+Grocery
+Health
+packaging
+research
+retail
+shopper experience
+shopping
+smart tags

More in Health

Health

Lyft Offers Non-Emergency Rides For Patients In Need

The ridesharing service is starting a six-month trial with Hitch Health to identify patients in need of transportation help and offer them rides

22 February 2018
Health

Stretchable Sensors Help Track Recovery In Stroke Patients

New wearable sensors measure a patient's ability to swallow and speak while also enabling at-home monitoring

22 February 2018

The Latest

Event

A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
Video

Derek McCarty discusses how hmbldt is changing attitudes around marijuana

September 27, 2017
No search results found.