In the lead-up to our PSFK 2017 conference, we chat with speaker and Brandstream CEO Scott Bedbury to discuss what it means to run a business with integrity

As The New York Times famously put this year: the truth is more important now than ever before. With our political and cultural climate becoming increasingly clouded in a haze of “alternative facts,” one question for brands is how they define what the truth means for them. If the United Airlines deboarding debacle and ensuing social media fallout proved anything, it's how fragile trust is, and how toxic it can be when trust breaks. Can we really trust that a seat we paid for is actually ours?

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