Tempo, an Italian tissue brand has created a pregnancy test that sends the results via a corresponding app to the father first

What if we lived in a world where fathers-to-be could be the ones to break the news to their partners? Tempo, an Italian tissue brand has set out to create that world, with a pregnancy test that sends the results via a corresponding app to the father first—as part of a campaign that calls for more emotions, and of course Tempo tissues to deal with them.

“We imagined a story where the roles are exchanged, so we could talk about a new prototype that's really made with women in mind: the first pregnancy test that gives her the chance to share with him life's most beautiful emotion, in the most exciting way,” reads the campaign website.

Tempo

What if we lived in a world where fathers-to-be could be the ones to break the news to their partners? Tempo, an Italian tissue brand has set out to create that world, with a pregnancy test that sends the results via a corresponding app to the father first—as part of a campaign that calls for more emotions, and of course Tempo tissues to deal with them.

“We imagined a story where the roles are exchanged, so we could talk about a new prototype that's really made with women in mind: the first pregnancy test that gives her the chance to share with him life's most beautiful emotion, in the most exciting way,” reads the campaign website.