PSFK 2017 Speaker Interview: How To Empower Gen Z To Enact Social Good
Generation Z is a mystery. With nearly uninterrupted access to multiple social media platforms and the Internet, they are an easy population to reach, but sometimes difficult to get through to. However, they are leaders of the future and getting them to care about important social issues is the key to creating a better world. They have the voracity to make a difference despite their young age. DoSomething has partnered with multiple brands to engage Gen Z and encourage them to take action, especially in this political and social climate. CEO Aria Finger believes that with the right tools, they are empowered to make significant strides towards social justice.