We shot the breeze PSFK 2017 speaker and hmbldt Head of Marketing Derek McCarty on changing the conversation around cannabis and wellness

With vape pens becoming an increasingly common sight (and scent) in public places, it's getting harder to know just what people are smoking these days. In California, where voters chose last year to legalize cannabis consumption, a “green rush” is sweeping in a new wave of companies hoping to take advantage of the newly-opened market. One of these green startups is hmbldt, named after Northern California's Humboldt County, where a mountainous microclimate provides fertile ground for cannabis growth.

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