PSFK 2017 Speaker Interview: How Embracing Creative Experimentation Leads To Innovation

PSFK 2017 Speaker Interview: How Embracing Creative Experimentation Leads To Innovation
Design

We interviewed artist Jon Burgerman, who's speaking at our PSFK 2017 conference, on his projects and how he inspires others through his creative work

PSFK
  • 18 may 2017

Jon will be giving us a glimpse of his doodling and some of his other work at our PSFK 2017 conference on May 19. Get your tickets today before they sell out!

Conquering any creative process is an amazing feat. There are few artists who can talk about it in a cohesive, detailed manner. Jon Burgerman is one of these artists. Known for his unique doodles, he utilizes a multitude of mediums to host his work. From people to murals, Jon is constantly engaged in the creative. He embraces mistakes and experimentation to push the boundaries of his own work and cultivate his practice. With this approach, he has managed to produce different practices and ways of thinking that keep his work innovative. He is not confined by one art form.

Jon’s artwork is displayed all around the world and he has successfully collaborated with numerous brands such as Nike and MTV. He wants more about his work and the process behind it all at our upcoming conference. Art can empower and enact powerful changes. It is Jon’s goal to not only create something beautiful, but to help others tap into their own creativity.

We are excited to host Jon Burgerman at the PSFK 2017 conference on May 19, who is also known for his speaking engagements and creative workshops.

What will you be talking about this year at PSFK? What do you hope people get out of it?

I’m going to give a little update on what I have been up to in the last 12 months or so. I’ve mainly been making books. I hope people will be entertained and enlightened!

Tell us a little bit about your new book SPLAT! What was the process of making it like? Where did the initial idea come from?

SPLAT! is a picture book for little humans. I wanted to make a book that really celebrates the format of any book, namely making people want to turn the pages to see what happens next. In my book, whatever is on the preceding page is splatted, squashed and squished into the page opposite, which happens to be some unfortunate character’s face. I figured kids enjoy being a bit naughty and messy, so this would encompass all of those pleasures, along with reading!

To clarify, you have two books coming out this summer?

Actually, I have 3!

SPLAT! is published by Dial, an imprint of Penguin books. It comes out June 20th. It is an interactive picture book for children. It is already been published in the UK and is getting good reviews.

It’s Great To Create is going to be published by Chronicle Books on August 1st. It is a book of colour photographs of over 100 creative projects for the reader to have a go at. The idea for It’s Great To Create is to inspire creativity in the readers. Each of the prompts in the book can be seen as a starting point for your own creative adventure. It’s a lot of fun and bursting with ideas.

Jon Burgerman’s Daily Doodle is going to be published by Laurence King on August 8th. This is a book that shows you how to doodle almost everything there is (almost)! Animals, monsters, vehicles– objects of all shapes and sizes are covered. The book also comes with 40 stickers and has fun things to hidden throughout its pages for you to find.

Aside from making engaging and fun art, do you think there are any benefits to doodling? Should everyone be doodling?

Everyone probably does doodle in some way. It is fun, helps us relax, and in some cases, helps us focus and articulate ideas in a pictorial form. Doodling is very healthy and we should all doodle every day. I feel truly happy when I am lost in a doodle.

What are some of your favorite things to doodle at the moment?

I have been enjoying the drawing tools now native in Instagram’s ‘Stories’ setting. I have been taking photos of lots of things I see out and about in New York and adding hot dogs and googly eyes to them. It is quite satisfying and addictive to do– you should give it a go. You can see examples on my Instagram account and in my Instagram stories.

Has your art changed at all since you came to New York? If so, how?

I used to think of myself as an artist who primarily draws or creates images on various surfaces– a drawer, if you like. Or a doodler. However, over the last five years or so I realized I am not like that at all. I make stuff out of whatever I have in hand. I now make videos, animation, performances, sounds, music, stories and anything else you can really think of. Creativity and improvisation is at the heart of what I do. Perhaps living in NYC has made me think on my feet more and adapt to different opportunities with speed and gusto! I am a lot more flexible in my creativity now but thanks to NYC pizza, less flexible physically.

The theme of this year’s conference is “Innovation on Purpose.” How do you find purpose in your work? How do you continue to innovate and push forward?

I think my work purpose is to help others find their creative happy place. I see everything I make as an invitation for others to follow suit. Innovation comes from experimenting, taking risks and being willing to try new things and screw up occasionally. I do not understand artists whose works look the same now as it did ten years ago. If you are playing safe (which is no fun anyways) you are not going to innovate and grow.

Thanks for showing us a bit of your creative mind, Jon! Come see Jon take the stage at our PSFK 2017 conference on May 19. Get your tickets today before they sell out!

Jon Burgerman is a UK born, NYC based artist, famed for his instantly recognizable drawings, doodles, characters and murals. Burgerman’s work has been featured in publications including The New York Times, The Guardian, Buzzfeed, and more. His works include a focus on what he calls ‘quiet interventions’, where subtle, often cheap, nonpermanent actions drastically (and sometimes comically) alter the reading of a signifier, object or situation. It’s Burgerman’s belief that through these playful, creative acts, Art can act as an agent to change the world.

Jon will be giving us a glimpse of his doodling and some of his other work at our PSFK 2017 conference on May 19. Get your tickets today before they sell out!

Conquering any creative process is an amazing feat. There are few artists who can talk about it in a cohesive, detailed manner. Jon Burgerman is one of these artists. Known for his unique doodles, he utilizes a multitude of mediums to host his work. From people to murals, Jon is constantly engaged in the creative. He embraces mistakes and experimentation to push the boundaries of his own work and cultivate his practice. With this approach, he has managed to produce different practices and ways of thinking that keep his work innovative. He is not confined by one art form.

+arts
+Arts & Culture
+book
+Culture
+Design
+Drawing
+Interview
+Jon Burgerman
+Media & Publishing
+mural
+psfk 2017
+Public

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