Shoppers Can Create Their Own Custom Handbags At Barneys

Shoppers Can Create Their Own Custom Handbags At Barneys
Fashion & Apparel

The New York department store collaborated with designer Anya Hindmarch on a new line of build-your-own bags

Matt Vitone
  • 17 may 2017

The era of building our own custom stuffed animals at the mall might be a distant memory for many of us now, but who’s to say adults can’t still have fun putting things together? That’s the idea behind Barneys New York’s new Build a Bag concept, launching this week at its New York City flagship and online.

The unique capsule collection is the result of a collaboration with British designer Anya Hindmarch. Handbag lovers can customize their own bucket bags, choosing from a range of colors, handles, straps, and decorative accessories.

“You can essentially take a classically beautiful, well-made bag and give it a subtle touch of humor, or you can go all out with fluorescent shearling strap and mink cherry charms,” Hindmarch said in an interview with Barneys. “And, once you have the base, you can switch it up throughout its life.”

Barneys New York | Anya Hindmarch

The era of building our own custom stuffed animals at the mall might be a distant memory for many of us now, but who’s to say adults can’t still have fun putting things together? That’s the idea behind Barneys New York’s new Build a Bag concept, launching this week at its New York City flagship and online.

+Accessories
+Barney’s New York
+customization
+Design
+Fashion
+flagship
+handbags
+Product Launch
+retail

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