Sports Illustrated’s First AR Issue Brings The Struggle Of Climbing Mount Everest To Life

Sports Illustrated’s First AR Issue Brings The Struggle Of Climbing Mount Everest To Life

The issue is a preview of how print publications may choose to stay relevant in the digital era

Weronika Jurkiewicz
  • 8 may 2017

Sports Illustrated is trying to breach the gap between paper and digital with its first interactive issue, which enables users to unlock digital content by scanning selected images and pages in the magazine. The multimedia component was produced by AOL’s RYOT Lab dedicated to branded AR/VR, with some technology help from Verizon Labs.

The experience makes magazine’s pages come to life without the use of QR codes, instead using image recognition software to ensure smoother user engagement. Readers can access the additional content through the LifeVR app.

The issue’s cover story Capturing Everest features amputee Jeff Glasbrenner’s and cancer survivor Lisa Thompson’s incredible expedition. The story is accompanied by a four episode VR experience which further illustrates their journey.

In addition, an article on new Chicago Bears quarterback Mitch Trubisky is complemented by a video of a film session with the No. 2 overall pick in the NFL draft. Even the Coors Light advertising on the front cover flap activates AR content.

“This is the first large-scale test of [this technology],” RYOT co-founder and CEO Bryn Mooser told Variety. “It can really bridge the divide between print and digital.” “This is not putting our work in a Hololens, but in people’s phone,” he added. This is the first one in what could become a staple in Time Inc’s magazines, as more titles are expected to be equipped with AR-enabled content.

Sports Illustrated

+augmented reality
+digital media
+print media
+Sports Illustrated

The Latest


A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
No search results found.