Subscription Service Caters To People Who Want An All-Black Wardrobe
LOT is a clothing curator targeting a very particular customer, and it might just be a minimalist's dream come true
LOT is a fashion subscription service that promises subscribers an all-black wardrobe, with accessories to boot. Created by designer Vadik Marmeladov, the service will send you a package of all-black basics (including socks, briefs and a t-shirt) as well as an extra clothing item—a sweatshirt, a jacket, pants or shoes—for $49 per month. Each bundle arrives in minimalist packaging, folded and belted into a little black rectangle. According to LOT, “the clothes are dispensable: as they wear out they can be bundled and returned, eliminating clutter.”
Marmeladov comes from an industrial design background. LOT’s philosophy follows from his personal code of work, which begins with rule number one: “Wear the uniform,” and includes other tips like, “Do not build utilitarian products. However, use them as a medium to express yourself.”
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