menu

Subscription Service Caters To People Who Want An All-Black Wardrobe

Subscription Service Caters To People Who Want An All-Black Wardrobe
Design

LOT is a clothing curator targeting a very particular customer, and it might just be a minimalist's dream come true

Laura Yan
  • 17 may 2017

LOT is a fashion subscription service that promises subscribers an all-black wardrobe, with accessories to boot. Created by designer Vadik Marmeladov, the service will send you a package of all-black basics (including socks, briefs and a t-shirt) as well as an extra clothing item—a sweatshirt, a jacket, pants or shoes—for $49 per month. Each bundle arrives in minimalist packaging, folded and belted into a little black rectangle. According to LOT, “the clothes are dispensable: as they wear out they can be bundled and returned, eliminating clutter.”

But while style-driven subscription services are nothing new (Birchbox has perfected the model for makeup and skin care, and services like Trunk Club offer fashion choices), LOT goes beyond basics and suggests something more. An advanced plan, for $99 per month, includes lifestyle accessories and self-care basics, ranging from an all-black toothbrush and nail clipper to a set of blank identification bracelets, a hair bleach kit and even a tattoo kit.

Marmeladov comes from an industrial design background. LOT’s philosophy follows from his personal code of work, which begins with rule number one: “Wear the uniform,” and includes other tips like, “Do not build utilitarian products. However, use them as a medium to express yourself.”

Marmeladov told GQ that he hopes to personalize LOT’s product offerings in the future—not with more colors, but in how subscribers can use the items. The service has earned enough subscribers to start sending out its first shipments on June 1, and its team plan, which offers the standard plan package for “plus team-only accessories” for a group of eight, is already sold out, suggesting that the all-black uniform might be leading the way for fashion of the future.

LOT | Vadik Marmeladov

+birchbox
+Clothing
+Design
+Fashion
+GQ
+Industrial Design
+lot
+minimalism
+retail
+subscription
+Teams
+Trunk Club
+vadik marmeladov

More in Fashion

Fashion

London Store Is Trying To Break The Norms Of Traditional Retail Spaces

Not Just Another Store is partnering with designers to curate events, installations and exhibitions

13 December 2017
Fashion

Preroll Ads Give You 15 Seconds To Buy Before They Disappear Forever

Yoox launched a new campaign that pitches an expensive item to a shopper in a disappearing 15-second advertisement

12 December 2017

The Latest

Event

PSFK is proud to host a special half-day conference with expert speakers on new opportunity in brick & data retail

January 17, 2018 | New York City
Video

Bobby Jones, Chief Marketing Officer at Peace First and co-author of Good Is The New Cool, shares his guidelines for marketing to a new generation of socially conscious consumers

September 27, 2017
No search results found.