In Brief

The country's global marketing department created the listing as a new way to promote tourism

A unique law in Sweden named allemansrätten permits anyone the right to have access to any land to which they wish to travel. The Swedish government wanted to extend this to everyone by partnering with Airbnb and listing the entire country on the travel website.

The country’s global marketing department, Visit Sweden, created nine different listings for visitors to receive a highlighted view of the country on Airbnb. These listings vary from bright green landscapes to panoramic ocean views that were taken near Skuleskogen National Park, a popular tourist destination.

The partnership between with Airbnb and Visit Sweden was not a paid exchange, but rather a beneficial arrangement for both parties.

Sweden on Airbnb

A unique law in Sweden named allemansrätten permits anyone the right to have access to any land to which they wish to travel. The Swedish government wanted to extend this to everyone by partnering with Airbnb and listing the entire country on the travel website.

The country’s global marketing department, Visit Sweden, created nine different listings for visitors to receive a highlighted view of the country on Airbnb. These listings vary from bright green landscapes to panoramic ocean views that were taken near Skuleskogen National Park, a popular tourist destination.