Jan Chipchase created a how-to guide for businesses looking to sell a new product in a cultures they're unfamiliar with

Jan Chipchase runs Studio D, a San Francisco-based research, design and strategy consultancy, and travels the world understanding other cultures for businesses to market to for new products. Jan brought all of what he's learned over the years together in a new book named The Field Study Handbook and wants to fund it through a Kickstarter campaign.

Jan ChipchaseThe Field Study Handbook author and Studio D founder and CEO will be taking the stage at our PSFK 2017 conference. Get your tickets now before they sell out!

The book provides details about a culture's ideal design layout, what sort of product they like, what strategy a marketing campaign should have, and additional information. The Field Study Handbook doesn't simply have text, but also technical illustrations, case studies, and over 80 diagrams for marketers to truly their ideal target market. For a quick preview of the topics covered in the book, Chipchase posted the book's Table of Contents online.

Chipchase releases The Handbook four weeks upon completion of the Kickstarter campaign.

The Field Study Handbook

Jan Chipchase runs Studio D, a San Francisco-based research, design and strategy consultancy, and travels the world understanding other cultures for businesses to market to for new products. Jan brought all of what he's learned over the years together in a new book named The Field Study Handbook and wants to fund it through a Kickstarter campaign.

Jan Chipchase, The Field Study Handbook author and Studio D founder and CEO will be taking the stage at our PSFK 2017 conference. Get your tickets now before they sell out!