The Field Study Handbook Is A Guide Book For Marketers Selling Abroad

The Field Study Handbook Is A Guide Book For Marketers Selling Abroad
Advertising

Jan Chipchase created a how-to guide for businesses looking to sell a new product in a cultures they're unfamiliar with

Zack Palm
  • 15 may 2017

Jan Chipchase runs Studio D, a San Francisco-based research, design and strategy consultancy, and travels the world understanding other cultures for businesses to market to for new products. Jan brought all of what he’s learned over the years together in a new book named The Field Study Handbook and wants to fund it through a Kickstarter campaign.

Jan ChipchaseThe Field Study Handbook author and Studio D founder and CEO will be taking the stage at our PSFK 2017 conference. Get your tickets now before they sell out!

The book provides details about a culture’s ideal design layout, what sort of product they like, what strategy a marketing campaign should have, and additional information. The Field Study Handbook doesn’t simply have text, but also technical illustrations, case studies, and over 80 diagrams for marketers to truly their ideal target market. For a quick preview of the topics covered in the book, Chipchase posted the book’s Table of Contents online.

Chipchase releases The Handbook four weeks upon completion of the Kickstarter campaign.

The Field Study Handbook

Jan Chipchase runs Studio D, a San Francisco-based research, design and strategy consultancy, and travels the world understanding other cultures for businesses to market to for new products. Jan brought all of what he’s learned over the years together in a new book named The Field Study Handbook and wants to fund it through a Kickstarter campaign.

+advertising
+anthropology
+arts
+Arts & Culture
+Culture
+Design
+jan chipchase
+Market Research
+Market Research

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.