This Billboard Ad Actually Helps Eliminate Air Pollution

This Billboard Ad Actually Helps Eliminate Air Pollution
Advertising

Using a type of fabric called The Breath, the installation can remove almost 410,000 cars worth of pollution per year

Laura Yan
  • 16 may 2017

Advertising agency Ogilvy Italy has partnered with Italian outdoor company, Urban Vision, to put up air pollution clearing billboards in three major European cities. Citizens of London, Milan, Rome could look up to see Ad/sorbents, which are designed to make the effect of 409,607 cars in one year disappear. The ads uses an acclaimed technology called The Breath, which consists of a three-tiered fabric with an absorbent core layer that transforms polluted molecules.

According to former Scientific Director at the European Institute for Oncology, Professor Umberto Veronesi, the Breath exemplifies the benefits of the alliance between technology and science. Over 15 days, Ad/sorbents absorbed the emissions of over 67,612 cars. Urban Vision has decided to use The Breath in all its future ads by 2018–potentially absorbing the emissions of up to 14 million cars.

Ad/sorbent

Advertising agency Ogilvy Italy has partnered with Italian outdoor company, Urban Vision, to put up air pollution clearing billboards in three major European cities. Citizens of London, Milan, Rome could look up to see Ad/sorbents, which are designed to make the effect of 409,607 cars in one year disappear. The ads uses an acclaimed technology called The Breath, which consists of a three-tiered fabric with an absorbent core layer that transforms polluted molecules.

+advertising
+Automotive
+cities
+Design
+Europe
+london
+milan
+Sustainability
+Sustainability
+technology

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.